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Ascerta raises $18M Series A to help enterprises maximize AI ROI

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Forbes: Meet The Start-Up Pledging To Help Enterprises Unlock AI Value At Last

Many companies struggle to measure the true business value of their substantial AI investments, with research showing only 12% successfully track ROI. Washington-based startup Ascerta, co-founded by Microsoft veterans, aims to bridge this gap. The startup has secured an $18 million Series A funding round, led by Dell Technologies Capital, bringing its total funding raised to almost $23 million. Ascerta's platform helps enterprises monitor AI impact by focusing on tasks, outputs, and generated business value. This approach has attracted major clients like Atos and Wipro, and partnerships with tech firms, as businesses seek to optimize AI spending and scale successful initiatives.

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Geekwire: Pay-i rebrands as Ascerta and raises $18M to help enterprises track AI business value
Pay-i is now Ascerta, raising an $18M Series A led by Dell Technologies Capital to expand from AI cost tracking into measuring business ROI.
Press
Ascerta raises $18M to help enterprises maximize AI ROI
Ascerta, formerly Pay-i, raises an $18M Series A led by Dell Technologies Capital as it expands from AI cost management into Enterprise AI Management.
Press
Cost versus value: Managing agentic AI system performance
Measuring AI ROI in agentic systems requires new approaches to cost management, governance, and enterprise scaling.
Press
Atos Group Launches Sovereign Agentic Studios to Bring AI Safely into Production Across Organizations
A new sovereign, agent‑based operating model designed to embed AI securely into mission‑critical operations at scale
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Pay-i lands $4.9M to answer the question every enterprise is asking: Does this GenAI investment have actual ROI?
Pay-i raised $4.9M to help enterprises link GenAI activity to business KPIs and forecast ROI in real time, enabling teams to prioritize high-value use cases and scale with confidence.
Press
Forbes: When Will GenAI Finally Deliver Returns On Investment?
Most enterprises haven’t seen clear GenAI ROI yet; value emerges when use cases move from pilots to production and link model activity directly to business KPIs.
Press
Exclusive: AI value startup Pay-i lands $4.9M seed
Pay-i raised a $4.9M seed round to help enterprises measure the business value of generative AI, addressing concerns that companies are investing heavily without clear ROI visibility.
Press
Geekwire: ROI on generative AI: Microsoft vets raise $4.9M to quantify business value of AI investments
Microsoft veterans raised $4.9M for Pay-i, a startup focused on quantifying the business value of GenAI by linking model usage to financial impact and enterprise KPIs.

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Ascerta Blog

Forbes: Meet The Start-Up Pledging To Help Enterprises Unlock AI Value At Last

Geekwire: Pay-i rebrands as Ascerta and raises $18M to help enterprises track AI business value

Ascerta raises $18M to help enterprises maximize AI ROI

Cost versus value: Managing agentic AI system performance

Atos Group Launches Sovereign Agentic Studios to Bring AI Safely into Production Across Organizations

Pay-i lands $4.9M to answer the question every enterprise is asking: Does this GenAI investment have actual ROI?

Forbes: When Will GenAI Finally Deliver Returns On Investment?

Exclusive: AI value startup Pay-i lands $4.9M seed

Geekwire: ROI on generative AI: Microsoft vets raise $4.9M to quantify business value of AI investments

Direct Your AI Strategy with the Rigor Your Board Expects