Ascerta raises $18M Series A to help enterprises maximize AI ROI
Read more: Ascerta raises $18M Series A to help enterprises maximize AI ROI
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Forbes: Meet The Start-Up Pledging To Help Enterprises Unlock AI Value At Last
Many companies struggle to measure the true business value of their substantial AI investments, with research showing only 12% successfully track ROI. Washington-based startup Ascerta, co-founded by Microsoft veterans, aims to bridge this gap. The startup has secured an $18 million Series A funding round, led by Dell Technologies Capital, bringing its total funding raised to almost $23 million. Ascerta's platform helps enterprises monitor AI impact by focusing on tasks, outputs, and generated business value. This approach has attracted major clients like Atos and Wipro, and partnerships with tech firms, as businesses seek to optimize AI spending and scale successful initiatives.

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Geekwire: Pay-i rebrands as Ascerta and raises $18M to help enterprises track AI business value
Pay-i is now Ascerta, raising an $18M Series A led by Dell Technologies Capital to expand from AI cost tracking into measuring business ROI.

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Ascerta raises $18M to help enterprises maximize AI ROI
Ascerta, formerly Pay-i, raises an $18M Series A led by Dell Technologies Capital as it expands from AI cost management into Enterprise AI Management.

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The Journey to Series A
Ascerta, formerly Pay-i, has raised an $18.1M Series A led by Dell Technologies Capital. Here's why we saw the AI cost problem early, what we built from scratch to solve it, and where our mission goes next.

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Pay-i is now Ascerta
Pay-i is now Ascerta. We started with AI cost management. Today we help enterprises master every dimension of AI, from inputs to activity to outcomes.

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Measuring the Business Value of Agents
Stop guessing your AI spend. Microsoft veteran David Tepper delivers a practical, math-driven framework to uncover the hidden costs of AI agents—from vision pricing to tokenizer discrepancies. Learn three essential formulas to measure true financial value, quantify time savings, and calculate your exact productivity threshold

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Shift Right for AI: How ProsperOps and Pay-i Maximize Your ROI
Explore AI optimization and learn how organizations can effectively scale AI to maximize investments continuously.

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Cost versus value: Managing agentic AI system performance
Measuring AI ROI in agentic systems requires new approaches to cost management, governance, and enterprise scaling.
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Atos Group Launches Sovereign Agentic Studios to Bring AI Safely into Production Across Organizations
A new sovereign, agent‑based operating model designed to embed AI securely into mission‑critical operations at scale



